Ginger Root is the project of Cameron Lew, a multi-instrumentalist, producer, songwriter, and visual artist from Southern California. Since his first release of what he calls „aggressive elevator soul“ in 2017, the multi-instrumentalist, producer, songwriter, and visual artist has been making handmade yet immaculately polished synth-pop, alt-disco, boogie, and soul — taking shape through Lew’s lens as an Asian-American growing up enamored by 1970s and ’80s music, specifically the creative and cultural dialogue between Japanese City Pop and its Western counterparts from French Pop to Philly Soul to Ram-era McCartney.