Better Independent Podcast

The Better Independent podcast is part of an innovative initiative by Berlin-based music agency, Better Things. With regular episodes featuring both industry insiders and established artists, we aim to be an educational platform for discussion and innovation in the music industry.

You can find us on Spotify, Apple, Youtube, Libsyn – or listen to the episodes here:

Listen to Episode 11 here

In this week’s episode, we speak to Berlin-based manager Antonio Cárdenas from Heartfelt Management. Driven by a desire to help artists tell their stories and realize their visions, Antonio’s approach to management is, well, heartfelt. Join Steffi and Antonio as they sit down and go through all you need to know about finding a management, as well as how managers can be there for their artist when it comes to mental health.

Listen to Episode 10 here

In this episode, we speak to Pansy, an artist, social activist and true legend in Berlin’s drag scene. Originally from the US, Pansy hosts many queer events in Berlin, including drag night The House of Presents, which gathers a dedicated audience. We discuss how to find your place in an artist community, how to connect with an audience, how to build and foster your own community and help each other succeed.

Listen to Episode 9 here

This week’s guest is Lee Cohen. Lee is Jessica Pratt’s manager and business manager for a plethora of international clients that he can’t share with us due to confidentially. Believe us, we tried!! This is episode focuses on why musicians would need a business manager, what are common financial mistakes artists tend to make and much more. We can’t stress how useful this episode is to anyone looking to live off their music!

Julia Gudzent

Listen to Episode 8 here

Julia Gudzent is one of the most influential people in the German music industry, she is the head of artist liaison for festivals such as Lollapalooza Berlin, Melt Festival and more. In 2020 she founded Misc, an agency for diversity and empowerment. In this episode, Steffi and Julia discussed the current situation of the live music industry, what artists can be doing to cope and how we can move toward a more sustainable industry.


Listen to Episode 7 here

In this episode, Darya is speaking to Nancy Andersen, singer and one-half of the independent West London duo Babeheaven. Babeheaven have just released their long-awaited debut album “Home For Now” on November 20th, receiving praise from international tastemakers like Pitchfork, The Line of Best Fit, Dork and many more. Nancy and Darya discuss Babeheaven’s path to success, their experiences in the music industry, their approach to social media and a lot more! It turned out to be a very honest and positive conversation full of personal insights.

Listen to Episode 6 here

This week, Anna is talking to Social Media expert extraordinaire Joe Howden from Dark Arts Digital. At One Little Indian, Joe worked with many big artists, chief among them Björk, and since founding Dark Arts, has added artists such as Pete Doherty, Genesis and Pet Shop Boys to his roster. This is episode is a great foundations for anyone looking for in-depth tips and tricks on the various social media platforms and how to navigate them.

Listen to Episode 5 here

In this episode Steffi invited Ziemba, aka René Kladzyk to the Better Independent Podcast to talk about how to create a new sustainable music industry. Ziemba is an El Paso based musician and writer who just released her new record “True Romantic” on Sister Polygon Records, a collection of unabashed love songs. René also works as a journalist for El Paso Matters and frequently reports on the U.S.-Mexico borderlands. She is also an advocate for a music industry reform, creator of the Future Music Industry List (a compendium of music industry orgs run by women and non-binary people), co-author of a music industry investigation in partnership with TCI, and author of a guide for how to build the music industry we want and need. In the podcast Steffi and René talk about diversity, professionalism in the music industry and how to be an entrepreneur as an artist.

Better Independent Podcast with Terese Gustafsson on Sync

Listen to Episode 4 here

This is an amazing episode for anyone who’s looking to learn more about SYNC. Our guest is Terese Gustafsson, Pusher’s European Creative Manager as well as freelance assisting coordinator for film & TV. In this episode Terese and Anna break down what sync is all about, what a sync agents are looking for and they go through every step an artists should think of if they’re looking to get into it. Terese even offered you, our listeners to get in touch if you want to pitch her music!

Better Independent Podcast with Eurovision star Daði Freyr

Listen to Episode 3 here

In this episode, Anna is speaking to viral superstar Daði Freyr! They discuss the success of his track “Think About Things”, how Daði got to where he is and why he’s chosen to stay independent. This episode is full of advice for anyone wondering how to take advantage of sudden online success, especially when it comes to various online platforms. Also – ever wondered what two Icelandic people talking English sounds like? Tune in!

Better Independent Podcast with Joe Sparrow on Making Money With Online Platforms

Listen to Episode 2 here

In our first ever long-form episode, Anna is talking to the ever inspiring Joe Sparrow. Joe is an incredibly well versed music industry insider – he’s worked as a manager, radio plugger, the European representative for Hype machine, university teacher at BIMM Berlin and now a music journalist for MusicAlly. On this episode we discuss how to use COVID as an opportunity to find the right platform for you to connect with your audience, whether that be for live streaming or social media, and how to monetise them!

Better Independent Podcast Team

Listen to Episode 1 here

This week your hosts give you a little introduction into who they are and what they do!