Here is a quick overview of some of our favourite and most exemplary campaigns. If you want to get a deeper insight on how to manage a creative PR & marketing campaign as an artist, manager or label, then please contact us for a personal consulting session.

 

Artist PR

Queen of queer: establishing King Princess as the new hope of pop music

Online PR (EP, Album)

We have been building up King Princess’ profile in Germany starting with her debut EP “Make My Bed” (2018), which was warmly received by music & lifestyle blogs. This helped us create a strong foundation for a successful album release of “Cheap Queen” (2019) and generate continuous extensive coverage throughout the campaign.

 

Highlights

Introducing Rosalía as the global pop star of the hour

Online & selected print PR (Album)

We have introduced Rosalía to the German market with her stunning sophomore album “El Mal Querer”, immediately targeting high-profile newspapers and magazines and creating a long-lasting media buzz around her.

 

Highlights

Introducing Fishbach to Germany

Online & Print PR (EP, Album, Tour), Showcase

We started introducing Fishbach in 2017 with an EP, garnering a lot of attention from acclaimed media outlets straight away. To use the momentum, we organised a showcase in Berlin, which was attended by major music journalists and became a success. By the time of the album release in 2018, we have established Fishbach as one of the most exciting French music exports and achieved impressive coverage throughout the campaign as well as during her German tour.

 

Highlights

Establishing Joesef as “one to watch”

Online & selected print PR (EP)

We started introducing Joesef to the German media market with his second single “Don’t Give In”, shortly before the release of his debut EP “Play Me Something Nice” (2019). Early on we managed to secure an extensive newcomer feature in the print edition of Musikexpress. Building upon that support, we focused on the leading music, lifestyle and LGTBQ+ tastemakers, continuing to expand Joesef’s profile in Germany. His first Berlin show was attended by influential journalists from the likes of ZDF, N-TV & Musikexpress. By the time of the release of his sophomore EP “Does It Make You Feel Good?”, Joesef has been recognized as one of the most exciting artists to watch.

 

Highlights

Social Media Campaigns

How was your 2020?

Instagram Reels

At the end of 2020, we asked our artists to share their wrap-up of the year by answering a few simple and relatable questions, like “Best series or movie of the year?”, “Comfort food of the year?” or “Guilty pleasure of the year?”

As a result, we launched a series of Reels videos on our Instagram page, edited in the style of an incoming call. The series was a success – most Reels surpassed 1k views, were shared and liked by artists and fans alike.

Check out the whole series of 19 Reels here.

Spring Sessions x KALTBLUT

Instagram Live

In spring 2020, amidst the shock of the very fist lockdown, we started looking for opportunities to support our artists while at the same time spreading positive vibes. That’s how we came up with the idea of Spring Sessions: weekly live streamed concerts on Instagram, organized in cooperation with Berlin’s tastemaker KALTBLUT Magazine. A total of six sessions were live streamed via KALTBLUT and then saved on their IGTV, reaching ca. 20k viewers in total.

Look back at the sessions here.

Merch Collaborations

Better Socks

We collaborate with up and coming artists to create limited edition series of tailor-made socks. 100% of the profits go to the artists.

Check them out in our merch shop.