Artist PR

Online PR (EP, Album)

Queen of queer: establishing King Princess as the new hope of pop music

We have been building up King Princess’ profile in Germany starting with her debut EP “Make My Bed” (2018), which was warmly received by music & lifestyle blogs. This helped us create a strong foundation for a successful album release of “Cheap Queen” (2019) and generate continuous extensive coverage throughout the campaign.

 

Highlights
  • First place on Musikexpress Hot List 2019
  • Album reviews on Spiegel Online, Musikexpress, Tagesspiegel

  • Continuous support from tastemaker platforms like DIFFUS Magazine, NICETRY Magazine, KALTBLUT Magazine, NOIZZ, Highsnobiety as well as leading LGBTQ+ blogs

Online PR (Album)

Introducing Rosalía as the global pop star of the hour

We have introduced Rosalía to the German market with her stunning sophomore album “El Mal Querer”, immediately targeting high-profile newspapers and magazines and creating a long-lasting media buzz around her.

 

Highlights
  • Portrait feature in the ZEIT newspaper
  • Newcomer feature in the print issue of Musikexpress

  • Album reviews on Spiegel Online, Musikexpress, Tagesspiegel,

Online & Print PR (EP, Album, Tour), Showcase

Introducing Fishbach to Germany

We started introducing Fishbach in 2017 with an EP, garnering a lot of attention from acclaimed media outlets straight away. To use the momentum, we organised a showcase in Berlin, which was attended by major music journalists. By the time of the album release in 2018, we have established Fishbach as one of the most exciting French music exports and achieved impressive coverage throughout the campaign as well as during her German tour.

 

Highlights
  • Interview on Germany’s leading morning TV show ZDF Morgenmagazin
  • Reviews in all leading music & culture outlets, such as Rolling Stone, Musikexpress, Spex, INTRO, ZEIT Online, Spiegel Online, Süddeutsche Zeitung

  • Radio interviews on RadioEins, Deutschlandfunk Kultur, ByteFM, egoFM during the tour

Social Media Campaigns

Instagram Reels

How was your 2020?

At the end of 2020, we asked our artists to share their wrap-up of the year by answering a few simple and relatable questions, like “Best series or movie of the year?”, “Comfort food of the year?” or “Guilty pleasure of the year?”

As a result, we launched a series of Reels videos on our Instagram page, edited in the style of an incoming call. The series was a success – most Reels surpassed 1k views, were shared and liked by artists and fans alike.

Check out the whole series of 19 Reels here.

Instagram Live

Spring Sessions x KALTBLUT

In spring 2020, amidst the shock of the very fist lockdown, we started looking for opportunities to support our artists while at the same time spreading positive vibes. That’s how we came up with the idea of Spring Sessions: weekly live streamed concerts on Instagram, organized in cooperation with Berlin’s tastemaker KALTBLUT Magazine. A total of six sessions were live streamed via KALTBLUT and then saved on their IGTV, reaching ca. 20k viewers in total.

Look back at the sessions here.