ARTIST TOOLBOX

Release and promote your music independently

The opportunities for independent artists have never been greater. Musicians can directly release and market their music through their own social channels and build a loyal fan base without a label. However, it is at least as important to get media outlets to introduce you to the general public. After all, who wouldn’t want to hear their own single on the radio or give interviews about their new album?

But a professional PR and marketing campaign can be very costly, which makes many musicians despair about promotion. We want to change that and use our expertise as a professional PR agency to help you market your album or single successfully and, above all, affordably. From creating your personal release strategy and choosing the right media formats, to a professional check up of your digital profiles and the perfect Spotify pitch for your single, we give you all the useful tools to get started. We promise you, promotion can be fun and can boost your self-confidence as a musician.

Our DIY Guide for independent musicians – get your copy here!

Our services

Digital Profiles Check Up

We look at your digital presence and create a comprehensive analysis to ensure that your profiles are engaging, professional, and effectively showcase your music. We cover your owned platforms, social media channels and digital streaming services.

Digital Release Strategy

This service comprises a 45 minute online meeting where you present your project. After the meeting, we create a professional release strategy according to your budget and wishes, including a release timeline, selection of singles, marketing tools and budgeting.

Media Targets and Playlists

Do you need a better insight into Germany’s media world? We help you with our expertise and create a list of relevant media formats and third-party playlists that might be of interest to you – including tips on how to best reach them.

Live Touring & PR

Do you want to go on tour with your album in Germany? We will compile a customized list of booking agencies, venues and festivals that might be interested in you. We also give you a list of relevant media that will help you sell more tickets.

Spotify Pitch

Do you want to pitch your new single via Spotify for Artists but don’t really know where to start? Yes, there really are a few things to consider when pitching to Spotify. We’ll write you a working pitch that’s guaranteed to get you the attention you’re hoping for.

DIY Guide

Our comprehensive handbook for independent artists. From basics such as „How and where do I upload my music?“, to „What are my marketing options?“ and „How do I finance all this?“, this is the perfect starter kit for your next release. Get your copy here!