Better Things is a music company based in the heart of Berlin. Having run successful PR campaigns for international artists such as Caroline Polachek, Oklou, Rosalía, girl in red, Tom Odell, Alice Phoebe Lou and many more, we understand how to create a buzz and prepare the ground for a successful music career.

We’re redefining music promotion by combining traditional media PR, modern influencer relations and fan events – all while building a strong B2B network for lasting impact.

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We offer 360° promotion for artists, festivals, and projects across all media: online, print, radio, and TV. Based on your strategy and budget, we create a custom promotion plan that ensures visibility across the GSA region.

We collaborate closely with creators and influencers on Instagram and TikTok to invite them to shows or feature your new release or merch in their content. To ensure authentic, long-term partnerships, we focus on organic collaborations rather than paid placements.

With over a decade in the music industry, we’ve built a strong network across booking, labels, distribution, and publishing. Beyond promoting your release, we connect you with the right people to grow your career in Germany. Our network powers regular matchmakings and networking events for major companies and export offices. Clients include CIMA, MMF Canada, ANIM Canada, KOCCA, TAICCA, MXD, and more.

Fan events are key to creating buzz and building community. To celebrate your release, engage your local audience and create viral moments, we organize listening sessions (e.g. @ Dussmann), in-store events, and bespoke fan experiences in Berlin.